latest SEO updates 2012

SEO Friendly Pagination:Pagination is an very biggest issues for e commerce website and  difficult one to solve. Any time you split internal search results into separate pages, you have paginated content. The URLs are simple enough to see.


www.xyz.com/search.html?category=mobile
www.xyz.com/search.html?category=mobile?page2


Most of websites generally have pagination issue come due to their duplicate pages are created with product titles due to pagination. There is lots of way to fix pagination issue.


use rel="canonical" in sub pagination pages and Insert View all page
Use rel="prev" and rel="next"




Google Algo for Page Layout Structure :- There are few e commerce websites containing ads and It is quit complicated to differentiate between real content and ads. These types of websites user come with bad experience. AS per Google new updates this types of websites with ads will lose ranking. 


Page Title Updates in Google Search:- Make a unique meta tag for every page as we know Google  see title from title tag and description from page or meta description tag. Now title tag also will be displayed based on search query of the visitor and it helps to improve click through rate on search results.

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